Promoting your small business on Facebook is an important aspect to marketing in this technological age. The internet began captivating people in the 1990s when it emerged, and now it has morphed into an instant communication medium used by millions of people worldwide. The importance of promoting your small business on social media cannot be underestimated. More and more people are logging on to Facebook daily and it’s an outlet for promotion that you can’t afford to miss.
Ways to Promote Your Business on Facebook
Being able to instantly communicate with customers is the key to its effectiveness. Facebook allows real-time conversations between people. You can respond to customers directly on the site, and it’s a great way to show customer service and gather a loyal following. Instant access to millions of potential customers is a strong tool to have at your disposal. Also, free marketing opportunities of this magnitude are rare, and it’s completely free to create an account on Facebook.
Having fresh content and interesting material to post on your Facebook page is a smart way to promote your small business. For example, if you have a new product that you are going to sell, you can post about it along with eye-catching photos. Visual marketing is a component of Facebook because of the photo sharing aspect, and it works well if you have attractive promotional images to share.
Fresh content in the form of words is invaluable. People check their Facebook pages often to see new updates. If they see that you have posted on your wall, they will be inclined to check it out. Post about any exciting news or fresh updates regarding your company as soon as you can to keep the people coming back for more. Having an interesting Facebook page that is updated often will get you more followers.
On your business website, create a link to your Facebook page. People can click on the link and join right away. This is a great way to connect with customers and potential customers that are interested in learning more about your company. If you have any blogs, you can also link to your Facebook page and reach more people. Most Americans have a Facebook account, so you don’t want to miss out on the potential from your other websites.
When you post something on your wall, your fans will see your post. Sometimes, they will share it with their friends. The viral nature of sharing content instantly is why social media is so popular and why it’s a marketing tool with enormous potential. You can gain new customers and loyal followers by them simply sharing your post with their friends. The sharing feature only takes one click and that is why it’s utilized so often.
You can even use your other social media accounts to drive more people to your Facebook page. If you are on Twitter, be sure and tweet about your Facebook page. Many people on Twitter have accounts on Facebook as well, and they will often follow you from Twitter over to Facebook. Gathering customers in this way works better than many people think.
Promoting your small business on social media sites like Facebook is vital. The fact that you can create a free account and market your business as often as you want is a huge plus. There is unlimited potential with social media and Facebook is certainly one you want to be a part of.
This article was contributed by Richard Craft, an MBA student who hopes to help you with your business. He writes this on behalf of Car-Research XRM, your number one choice when looking for a single solution CRM for dealers. Check out their website today and see how they can help you!